Bellier – the Ram by the Dam, or the French spelling mistake company
Bellier takes its name from the French translation of the astrological sign of Aries, or ‘the Ram,’ of one of its two co-founders — Steve Hays. In French it also refers to a ‘battering ram,’ used to break down the gates of fortresses.
We like to think of ourselves as breaking down pro-forma approaches to public relations with a more journalistic-style of storytelling for our clients.
The French ‘Belier’ is spelt with one ‘L’, but when Bellier was registered at the Dutch Chamber of Commerce in Amsterdam in 2005, it was mistakingly spelled with two ‘LLs.’ Despite our passion for accuracy, we kinda of liked the name’s chic look and sound in English, French and Dutch (though not with a hard Amsterdam accent….), so decided to keep it.
The Bellier logo is written in 17th Century printer typescript from Amsterdam during the Dutch ‘Golden Age,’ when the canal house accommodating our offices was built on the Singel, close to the Dam square at the heart of the city. Hence the “Ram by the Dam.”